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IZU Loose Powder Key Ingredient - Hyaluronic Acid

Hyaluronic acid is a natural substance produced by our bodies to hold water in the skin. It can generally hold up to 1000 times its weight in water which can help give a plumper and younger-looking skin. However, the amount of Hyaluronic acid is reduced as we age and our skin becomes less able to hold as much water.

Thanks to technology, doctors have been able to develop hyaluronic acid to be added into skin care products to help boost the moisturizing efficacy. Injectable dermal fillers using Hyaluronic acid to plump lines and wrinkles have also become rather common in recent years, but it is nevertheless an invasive beauty procedure.

In an 8-week study conducted by Applied Dermatological Research in Hamburg Germany, Hyaluronic acid is proven to improve skin hydration and elasticity which leads to smoother, firmer and younger looking skin with visibly lesser wrinkles.

Izu Intensive Eye Treatment and Loose Powder are two great products that contain Hyaluronic acid which can be used daily.